Because this Web site wants to demonstrate its commitment to our users’ privacy, it has agreed to disclose its information practices.
Ardea Beverage Company collects on its web sites only the personal identification information needed to securely and accurately receive and process your order.
No personal identification information is provided to others, other than as stated below as required to authorize and process your credit card payment and ship your order.
In addition, it may be necessary to provide your ship-to address information to third party drop ship vendors so that they may ship your order.
We will not share your personal identification information with any other third parties, without your consent.
Information Collection
Ardea Beverage Company is the sole owner of the information collected on its web sites. Ardea beverage Company collects information from our users at several different points on our Web site. We request information from the user on our order form. A user must provide contact information (such as name, email, and shipping address) and financial information (such as credit card number, expiration date). This information is used for billing purposes and to fill customer’s orders. If we have trouble processing an order, the information is used to contact the user.
We may also from time to time collect personal information for contests. We will not share personal information with third parties without your consent.
Profile
We store information that we collect through cookies, log files, clear gifs, and/or third parties to create a profile of our users. A profile is stored information that we keep on individual users that details their viewing preferences. Consequently, collected information may be tied to the users personally identifiable information to provide offers and improve the content of the site for the user. This profile may be used to tailor a user’s visit to our Web site, and to direct pertinent marketing promotions to them. We do not share your profile with other third parties without your consent.
Cookies
A cookie is a piece of data stored on the user’s computer tied to information about the user. Usage of a cookie is in no way linked to any personally identifiable information while on our site. We may use both session ID cookies and persistent cookies. For the session ID cookie, once users close the browser, the cookie simply terminates. A persistent cookie is a small text file stored on the user’s hard drive for an extended period of time. Persistent cookies can be removed by following Internet browser help file directions.
Third Party Advertising
No ads are currently placed on this web site by third parties other than banner advertising that we approve.
Log Files
Like most standard Web site servers we use log files. This includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks to analyze trends, administer the site, track user’s movement in the aggregate, and gather broad demographic information for aggregate use.
Clear Gifs (Web Beacons/Web Bugs)
We may employ [or our third party advertising company employs] a software technology called clear gifs (a.k.a. Web Beacons/Web Bugs), that help us better manage content on our site by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. The main difference between the two is that clear gifs are invisible on the page and are much smaller, about the size of the period at the end of this sentence. Clear gifs may be tied to users’ personally identifiable information. Clear Gifs can "work with" existing cookies on a computer if they are both from the same Web site or advertising company. That means, for example, that if a person visited “www.companyX.com”, which uses an advertising company's clear gif, the web site [or advertising company] would match the clear gif's identifier and the advertising company's cookie ID number, to show the past online behavior for that computer. This collected information would then be given to the advertising company [or Web site].
Links
This Web site may contain links to other sites. Please be aware that we are not responsible for the privacy practices or content of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every Web site that collects personally identifiable information. This privacy statement applies solely to information collected by this Web site.
Surveys & Contests
From time-to-time our site may request information from users via surveys or contests. Participation in these surveys or contests is completely voluntary and the user therefore has a choice whether or not to disclose this information. The requested information typically includes contact information (such as name and shipping address), and demographic information (such as zip code). Contact information will be used to notify the winners and award prizes. Survey information will be used for purposes of monitoring or improving the use and satisfaction of this site. Users’ personally identifiable information is not shared with third parties unless we give prior notice and choice. Though we may use an intermediary to conduct these surveys or contests, they may not use users’ personally identifiable information for any secondary purposes without your consent.
Security
This Web site takes reasonable precautions to protect our users’ information. When users submit sensitive information via the Web site, their information is protected both online and offline. When our registration/order form asks users to enter sensitive information (such as credit card numbers), that information is encrypted. While we use encryption to protect sensitive information online, we also do everything reasonably in our power to protect user-information off-line. All of our users’ information, not just the sensitive information mentioned above, is restricted in our offices. Only employees who need the information to perform a specific job (for example, our billing clerk or a customer service representative), or third parties for whom you have given specific permission, are granted access to personally identifiable information. Furthermore, ALL employees are kept up-to-date on our security and privacy practices.
Supplementation of Information
In order for this Web site to properly fulfill its obligation to users it may be necessary for us to supplement the information we receive with information from 3rd party sources.
Enhancement of Marketing Profile
We may purchase third party marketing data and add it to our existing user database to better target our advertising and provide pertinent offers we think our users would be interested in. We use this information to enhance or overlay the ‘profile’ of individual users. This aggregate marketing data may therefore be tied to the users’ personally identifiable information.
Sharing
Legal Disclaimer
Though we make every effort to preserve user privacy, we may need to disclose personal information when required by law wherein we have a good-faith belief that such action is necessary to comply with a current judicial proceeding, a court order or legal process served on our Web site.
Third Party Intermediaries
We use an outside shipping company to ship orders, and a credit card processing company to bill users for goods and services. These companies may not retain, share, store or use personally identifiable information for any secondary purposes.
Business Transitions
In the event Ardea Beverage Company goes through a business transition, such as a merger, being acquired by another company, or selling a portion of its assets, users’ personal information will, in most instances, be part of the assets transferred.
